We are a technology company focused on a number of major industry trends including retail & travel, media & entertainment, fintech and more.
By developing state-of-the-art software solutions in digital strategies and being performance oriented, we are able to address clients’ needs in the best possible way, thus driving efficiency for their industries and for the world.
UX is everything...(including Performance) It is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with technology, and how to build the best web experiences possible. Consider the following:
88% of online consumers are less likely to return to a site after a bad experience. -@econsultancy
94% of a user’s first impressions are design-related. - @Veopix
73% of consumers access websites on their mobile devices. - @Bond_Group
The best user experience practice comes from a deep knowledge of buyer personas. According to usability.gov, businesses must couple this deep knowledge of users with information that is:
Useful: Your website should deliver specific value to specific buyers
Usable: The site should be easy-to-navigate on all devices
Desirable: Your design must be attractive, intelligent, and easy to look at
Findable: Users should have no problems finding key information through navigation and search
Accessible: Your content needs to be accessible to people with disabilities
Credible: Your site needs authority and sufficient quality of content to be believable
The practice of user experience spans multiple disciplines, including buyer research, information architecture and knowledge management, interactive design, and visual design. While it’s certainly complex, it’s not optional for organizations.
Consider the following recent statistics that demonstrate just how critical user experience is at organizations of every size:
Every $1 invested in UX can have a return of up to $100 for your business. - @UXmotel
User experience carries a significant, measurable ROI for organizations. It’s not a benefit to users, it’s a benefit to your brand. Consumers want to interact repeatedly with websites that are pleasingly designed and easy to navigate, which is why brands with exceptional UX win repeat visits, and eventually, new customers.
Nodus Inside Program for retail - Delivering high performance
Optimize Your Performance for Amazing User Experiences.
The Nodus Inside Program helps helps retailers transform to increase profits, engage customers and enhance operations in today’s digital world. Focused on UX, Technology and Online marketing we help our clients to gain the agility to compete in retail.
We deliver high performance
We deliver solutions and high performance.
Delivering our insights and best capabilities to transform companies.
Focused on machine learning, we deliver high performance products to our clients.
We don't take cyber security lightly, that's why our team put a lot of effort into securing every product.
Nodus Digital Performance
We provide unparalleled insights into your customer-critical services to help you consistently deliver an amazing customer experience.
Performance on Web is user experience. In a world that's getting more and more Mobile, the loading speed of a website is becoming a key in our conversations and image branding. "More than 60% of mobile users will leave a site that takes more than 5 seconds to load". From the Nodus Lab. we analyzed the loading speed of the main brands that took part on the 2017 HOTSALE.
Ranking Top 10 fastest sites during the HOTSALE
Best performance during the 2017 HOTSALE. Smaller speed index means more loading speed = Better Web Performance
RETAIL - Mercadolibre stands as the regional fastest site
Smaller speed index means more loading speed = Better Web Performance
TRAVEL - Atrapalo.com, nearly followed by BestDay and Viajes Falabella
Performance of the main Travel sites on the HOTSALE
Retail vs Travel
We can observe a better performance on the retail sites.
Best performing sites during the 2017 HotSale
Top 5 slowest sites
Performance of the main retail sites on the HOTSALE
Performance by category
Retail General stands as the most performing category.